Welcoming an Art Museum With Broad Appeal

The Broad Museum will add to LA’s vibrant Cultural District.

Designing a building that will serve as the centerpiece for one’s legacy means striving to capture the essence of the individual while ensuring the structure stands out amongst its peers. Within Los Angeles’ thriving Cultural District, regional philanthropists Eli and Edythe Broad are doing just that. The newly-opened 120,000 sq. ft. LEED Gold-certified contemporary art museum that bears their surname joins other iconic structures such as the neighboring Frank Gehry-designed Walt Disney Concert Hall.

The Broad features an underlying design theme known as “veil-and-vault.” A honeycomb exterior “veil” provides ample daylight in which to showcase numerous artworks from their impressive collection, while the “vault” refers to a darkened core, suitable for protecting sensitive & archival works. Among its most interesting architectural details can be found on the roof; featuring 318 skylights, they all face north in order to protect artwork from damaging sunlight… That’s intelligent design with a Broad appeal!

The Coalition for Responsible Equitable Economic Development (CREED LA) proudly supports environmentally-responsible construction projects throughout Los Angeles that not only have a positive impact on the local community, but support LA’s working families as well.

CREED LA fights to ensure that developers pay fair wages to all the hard working construction professionals throughout the industry while simultaneously providing them with quality health care, continued training, and trustworthy retirement plans. To learn more about how our non-profit organization supports those building a better, greener world for us all, contact CREED LA at (877) 810-7473.