Talk About an “Eye” For Design

Although it may look like someone took an outrageously kitsch movie prop from Honey, I Shrunk the Kids (1989) and placed it between two buildings in the middle of Venice, CA, the reality is that the Binoculars Building was anything but!

Frank Gehry, in conjunction with Claes Oldenburg and Coosje van Bruggen, originally designed this 30’ tall structure for advertising agency Chiat/Day along with two other buildings at its site on Main Street. In true Gehry fashion, Binoculars Building functions as a pair of meeting rooms, complete with integrated skylights. After the discovery of toxic waste on the site led to some delays, Binoculars Building was completed in 1991. Chiat/Day has since moved to another facility and the site is now leased by Google. The irony of *Binoculars Building serving as a campus for the world’s most popular search engine is seen by many as more than pure coincidence! 

The Coalition for Responsible Equitable Economic Development (CREED LA) proudly supports environmentally-responsible construction projects throughout Los Angeles that not only have a positive impact on the local community, but support LA’s working families as well.

CREED LA fights to ensure that developers pay fair wages to all the hard working construction professionals throughout the industry while simultaneously providing them with quality health care, continued training, and trustworthy retirement plans. To learn more about how our non-profit organization supports those building a better, greener world for us all, contact CREED LA at (877) 810-7473.

*Picture courtesy of: By Bobak Ha’Eri – Own work, CC BY 3.0,