Keeping Cool Just Got Easier & Better Looking!

Typically, the aesthetics of products designed to improve energy efficiency have failed to ignite the passion of their intended audience. However, doing right for the environment just got easier, and a whole lot better looking, thanks to the efforts of researchers at the Lawrence Berkeley National Lab (LBNL).

They’ve developed a new “cool roof” that features a chromium-doped aluminum oxide coating that performs as well as traditional white roofs at reflecting sunlight away from the structure and reducing solar heat gain as a result. The key difference is that LBNL’s roof is pigmented an aesthetically pleasing ruby red. Researchers achieved this by incorporating fluorescence into the pigments, allowing darker colors to be utilized while maintaining the same reflective properties as lighter colors.

This advancement has tremendous ramifications for the industry as public awareness to a building’s heat load and its impact on the urban heat island effect increases each year.

The Coalition for Responsible Equitable Economic Development (CREED LA) proudly supports environmentally-responsible construction projects throughout Los Angeles that not only have a positive impact on the local community, but support LA’s working families as well.

CREED LA fights to ensure that developers pay fair wages to all the hard working construction professionals throughout the industry while simultaneously providing them with quality health care, continued training, and trustworthy retirement plans. To learn more about how our non-profit organization supports those building a better, greener world for us all, contact CREED LA at (877) 810-7473.